You might not be familiar with the term, but its use is more common than you think. It can promote services, manage employee time tracking, track vehicles, advertise, and more.

Geofencing is a technology that operates through GPS based on your current location. Essentially, it's an invisible virtual perimeter (geofence) that your GPS detects, defining a geographical area that can take various shapes, though it’s often circular. When you're inside this perimeter, you may receive automatic notifications from any app programmed with this technology.

By 2023, over 53% of businesses worldwide were using geofencing technology to engage customers with location-based marketing, highlighting its growing popularity across various industries.

How does it work?

Geofencing can be used to send advertisements from apps you have on your device. For example:

• You download an app like Starbucks.
• The app asks for permission to access your location through your device’s GPS
• As you walk down the street, you enter a geofence approximately 200 meters from a physical Starbucks location.
• At that moment, the information reaches a control software that has programmed an automatic notification to inform you about upcoming promotions or special offers.
• If you signed up with your email or phone number, these offers can be sent via text messages, emails, links, images, etc.

Who uses geofencing?

Many industries use geofencing. Here are the major ones as examples.

Employee monitoring and management

• Attendance control: Automatic logging of employee check-ins and check-outs based on their location.
• Task management: Assign tasks to employees according to their proximity to the job site.

According to a report by Marketsandmarkets, the adoption of geofencing in employee management systems has led to a 27% increase in employee productivity among companies that implemented location-based tracking solutions

Devices equipped with GPS and the corresponding software can be monitored by their location. When they enter or leave the geofence area, the software detects the movement and triggers a specific action, like a check-out to end a shift. An example of actor in the domain is Aquiestoy.

Security and access control

• Home security systems: Automated alerts when someone enters or leaves the perimeter.
• Workplace security: Restrict access to certain areas within a facility and log entry and exit times according to employee schedules.

According to a report by Statista, over 45% of smart home security system users in the United States in 2022 employed geofencing features.

This technology allows homeowners to automate security protocols, such as locking doors or activating alarms, based on their location relative to their home, significantly enhancing convenience and safety.

Vehicle and delivery management

• Vehicle tracking: Companies can monitor the location of their fleet, ensuring that vehicles stay on designated routes.
• Delivery notifications: Customers can receive alerts when a delivery vehicle is near their location.

Page sources Mordor Intelligence

Overall benefits

• Increased efficiency: Automates processes that would otherwise require manual supervision.
• Enhanced security: Provides real-time monitoring and control over specific areas, vehicles, or personnel.
• User behavior insights: Collects real-time information on employee or vehicle behavior for your business.
• Targeted advertising: If a user is traveling, opens their app from a new location, and passes through a geofenced area of the same business, they will receive notifications about promotions in that zone.
• Smart alerts: If you’re using it for employee management, it can notify you of irregularities if an employee attempts to operate outside the geofenced area.

Save money with geofencing

If you’re looking for more efficient and secure solutions for your business, Aquiestoy is a simple tool that will provide everything you need to manage your operations.

In addition to being a record of employee check-ins and check-outs, you’ll be able to track your team’s activities and design different areas by generating a specific QR code that works within a geofence, with the rules and alerts you choose for the entire company.

Unlock the full potential of Aquiestoy by monitoring your team’s activities in real-time, from check-ins, check-outs, or any movement within the areas you design, all from your phone or computer.

What is our value proposition?

• Generate different QR codes for each geofence area you need to monitor or supervise employee movements, even when you’re not physically present.
• Manage the work schedules of each team member.
• Alerts for employees who check-in/out outside the geofenced area.
• Real-time graphs of your staff’s movements.
• Weekly, monthly, or annual employee metrics in PDF and CSV formats for downloading and managing your payroll.
• Automated check-in and check-out based on geofencing for employees who forget to check out at the end of their workday.
• Create administrators who can modify, download, or update any data in the system.
• Manually add check-ins/outs for employees without smartphones.
• Add or remove employees from the system using their phone number, email, and name.
• Add comments or observations for any specific day for any employee.
• An intuitive, easy-to-use app for employees.
• Register the Aquiestoy system within your work policies, regulations, or employment contracts with your trusted lawyer to ensure legal validity in case of any potential labor disputes.
• Choose between Spanish or English to use your system.

Geofencing is a versatile and powerful tool that leverages location-based technology to automate and enhance various applications, from marketing to security and business management.